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You may have heared about buzz, viral or other forms of marketing recently. You are lucky, my blog is about the different forms of marketing which struck me most!
So, what about viral marketing and buzz?
Viral marketing consists in using the communication network so as to improve the notoriety of a brand and, as a consequence, the sales of its products. Nowadays, this sort of marketing is very trendy and useful. In fact it is a low cost marketing because the consumers themselves vehicle information about the brand that is spreading like a virus.
But how does it work? Viral marketing is merely based on word-of-mouth or buzz and on the fact that people easily pass along a marketing message chatting with others.
The natural behaviour of the customer: the customer tells an average of 3 people about a product, service or brand he likes and those 3 people do the same: that is a domino effect.
A few examples of Viral Advertising :
A very good viral advertising for the videogame Prince Persia:
Enjoy how funny are these videos.
Another viral ad from Bottura:
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