What is Street marketing?:
Street marketing is based on the direct contact of a brand with the consumers. We name it street marketing because during an ad and promotional campaign, the streets and other public places are used so as to promote a brand. This sort of marketing existed before through distribution of flyers but nowadays street marketing operations are more original.
To my mind, Street marketing really uses the architecture of streets, it is not a simple billboard which damages landscapes or environment: street marketing not only plays with architecture but with people, the consumer thus become an actor of the ad campaign, he plays with the installations and then talk about this event and overall, about the brand. All in all, Street marketing is linked to buzz marketing because it depends on word-of-mouth.
Let us see an example of street marketing:
As we can see on the photo, Haribo used a very common and non very pleasant to see facility; an escalator; ‘replacing’ the black plastic ribbon by a liquorice roll
http://adsoftheworld.com/files/images/Haribo_Charts_englisch-1.jpg
Now a street marketing campaign made by Oreo:
Once again, the brand uses a common facility; a lift; so as to remember to the customer how tasty are these biscuits with a glass of milk. Moreover, it is a good game for everybody: pressing the button to call the lift anybody can enjoy the scenario.
http://fr.youtube.com/watch?v=zxeOCrRBELw
Another example: A few years ago, the famous band Gorillaz decided to offer several copies of their last CD which are hidden in a cube of ice in different capitals all over the world. Thus, the fan; as everybody walking on the street; was invited to break it to discover what is inside (Gorillaz last CD “Feel good inc.”).
Let us see the video of this marketing operation
http://fr.youtube.com/watch?v=_vTWATHsYqU
To see more good examples look at the next website: http://www.conseilsmarketing.fr/communication/70-pub-de-street-marketing-droles-creatives-a-imiter
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