BuzzMarketing

• The danger of viral and buzz marketing:

This comic shows us that viral marketing could be dangerous, like a virus.

In fact, the consumer may be manipulated or abused with buzz marketing (the main aim of viral marketing is to make people buy a product, manipulating it). Let us remember: This summer a video has circulated on the web, it was a video showing how to do pop corn with the waves of a cellular phone.

http://fr.youtube.com/watch?v=Oj6SZgbBuSQ

Everybody knows that these waves are dangerous for our health but this video was so shocking that a great buzz (a tidal wave) was born. Those videos were seen around the world, worrying some people.

As you can see in the next TV report, it was finally a buzz marketing operation made by a earphone manufacturer.

http://www.dailymotion.com/relevance/search/viral%2Bmarketing/video/x5u4ze_le-marketing-viral_news

And some people parody this viral video, so as to warn us: look at the parody!

http://fr.youtube.com/watch?v=puEPl8wPXNE

So: Trust no one!

This entry was posted on Monday, October 20th, 2008 at 11:07 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.