BuzzMarketing

Everybody has noticed that viral videos have been taking over the Web and are emerging as a real trend nowadays. So these videos have their own festival like other film festivals.

It is Vanksen | Culture-Buzz who launchs its first Viral Film Festival in Europe as part of the Buzz the Brand conference. The event hold in Paris and has been organized in partnership with Stratégies, (the French marketing magazine), and DailyMotion.

And so as to find the most creative videos on the Internet, Vanksen | Culture-Buzz has created a special contest. In fact, there will be awards and everything. Anyone can sign up to participate for free and submit their video(s) at www.viralfilmfestival.com. The submission deadline was set for this October 1st.

Whether the videos are amateur or professional, or of an advertising or artistic nature, the contest is open to everyone. This is a chance to make mark for anybody!

Look at the ad of the viral festival!:

The awards ceremony will take place on the 21st of October in honor of the winners in the following categories:

Golden Wom for funniest viral video
Golden Wom for most original video
Golden Wom for most effective viral video (category reserved for advertising videos)
Golden Wom for UGC viral video (category reserved for independent videos)
Grand Jury Prize

In addition, a professional jury will decide on the winners:

Thomas Clément, Associate Director in charge of online operations at DDB Paris
Frédéric Fleurier, DailyMotion
François Kermoal, Editorial Director at Stratégies
Otto, blogger
Joe la Pompe, blogger
Vincent Parachini, Chief Project Officer, BIC
Emmanuel Vivier, CEO and Founder of Vanksen | Culture-Buzz

Important figures in the world of Internet are also involved in this event. DailyMotion is helping to spread the word online about the contest and has even created a special DailyMotion group in French. So as to involve the public, a group has already been formed on Facebook.

I have found a very satirical viral marketing campaign against the US tobacco industry: SardsO’Glass.

The idea is that a new trend seems to exist in the United States: sorbet with shard of glass (inside): an American gastronomic dish!

At least, the website of the society seems to promote very seriously this dish: look!

The product is represented like any other ice cream, it is colourful and eye-catching

You can even find on the website the speech of the General Manager, the TV ads, and accounts given by the customers: everything seems to be real!

But nothing is real, this website is a new buzz marketing promotion, nevertheless a good one launched by an anti smoking association which is famous for its provocative campaigns. However, with this example of buzz marketing campaign, I want to emphasize the ethical dimension of advertisement and say that advertisement could be the way to awaken cousciousness and responsibility of people and not the contrary. In fact, in this viral campaign the association claims that it is outrageous to let some companies sell voluntarily noxious products and make so much money on it.