BuzzMarketing

I have found a very satirical viral marketing campaign against the US tobacco industry: SardsO’Glass.

The idea is that a new trend seems to exist in the United States: sorbet with shard of glass (inside): an American gastronomic dish!

At least, the website of the society seems to promote very seriously this dish: look!

The product is represented like any other ice cream, it is colourful and eye-catching

You can even find on the website the speech of the General Manager, the TV ads, and accounts given by the customers: everything seems to be real!

But nothing is real, this website is a new buzz marketing promotion, nevertheless a good one launched by an anti smoking association which is famous for its provocative campaigns. However, with this example of buzz marketing campaign, I want to emphasize the ethical dimension of advertisement and say that advertisement could be the way to awaken cousciousness and responsibility of people and not the contrary. In fact, in this viral campaign the association claims that it is outrageous to let some companies sell voluntarily noxious products and make so much money on it.

This entry was posted on Wednesday, November 5th, 2008 at 11:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.